User Experience Research

Most website problems are guesses until you watch real people use the site. User experience research replaces opinions with evidence: we recruit people like your customers, give them real tasks, and document exactly where they succeed, where they struggle, and why.

Our research is led by a team trained in human-computer interaction (HCI) — the discipline behind how people and technology work together — and it feeds directly into design decisions instead of sitting in a drawer.

What research can include

• Usability testing — moderated or unmoderated sessions where participants complete real tasks on your site or app while we observe.
• User interviews — structured conversations that surface goals, frustrations and the language your customers actually use.
• Surveys — targeted questionnaires that size up how common an experience or problem is.
• Personas and journey maps — documented customer types and paths, like the consumer personas we build for SEO and content work.
• Expert review — a heuristic evaluation of your site against established usability principles.
• Inclusive sessions — research rounds can include participants who use assistive technology, so accessibility problems show up in the findings too.

How it works

We start with your questions — what do you need to learn before you spend money on a redesign or a new feature? Then we recruit and run the sessions, analyze what happened, and deliver a written findings report with prioritized recommendations: what to fix first, what it affects, and what to test next. Research pairs naturally with our Website Services and Accessibility & UX work when you are ready to act on the findings.

Frequently asked questions

What is UX research?

UX research is the systematic study of how people use a website or app — what they try to do, where they get stuck, and what they expect. It turns design decisions from opinions into evidence.

How is this different from a website audit?

An audit is an expert checking your site against standards and best practices. Research watches your actual users. The two answer different questions, and together they give the full picture.

How many participants do we need?

Even a small round of sessions surfaces the biggest problems — the patterns repeat quickly. We will recommend a round size based on your questions and audience.