Store-Wide SEO Program

SEO · Web design · Marketing · Social media · Inventory strategy

Case study — Store-Wide SEO Program

Overview

An online brand needed customers to find its products in search — across the whole catalog, not just the homepage.

The Challenge

Product pages were not written for search

Two selling platforms to optimize consistently

SEO had to fit with ongoing design and marketing work

The Solution

  • Optimized the website and product catalog for search
  • Kept SEO aligned across Shopify and CommentSold
  • Combined SEO with design, marketing and social media
  • Advised on inventory so best sellers led the catalog

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