Coordinated Social, SMS & Email Marketing
Social media marketing · SMS campaigns · Email marketing · Design
Overview
For a multi-brand retail company, social posts, text messages and email each told a different story. The work coordinated all three channels into one program.
The Challenge
Separate channels with no shared calendar or message
Campaigns needed design and copy produced every week
Text and email lists were underused
The Solution
- Planned social media content around promotions and launches
- Ran SMS campaigns alongside email marketing
- Produced the design and copy for each channel
- Kept one voice across social, text and email